Our Vision

Food always tells a story. It’s a story about people, place and time as well as the taste and nutrition of the final product. The efforts of farmers, fishermen, growers and makers combine with processors and packagers to create the things we buy, prepare and present on our dinner tables.

For too long we have been disconnected from the real stories of our food. Supply chains have become dizzyingly complex. What used to be a simple transaction between a farmer and his neighbour has grown into a complicated maze of paperwork, transportation links, and mass retail marketing. Our food needs to be about human relationships again.

Many of the products we consume today lack context. We don’t really know the conditions under which our meat was raised, our fish caught, or our vegetables grown. We have little way of knowing whether the animals and the planet we share have been well treated in the process. We’ve lost our connection to the hardworking communities of people who work from sunrise to sunset to bring good food to our tables.

At Daily Catch we want to change our relationship with food by transforming the way we interact with those who make it.

How? By rebuilding food relationships and the purchasing process from the ground up.

Daily Catch empowers producers and makers with powerful trading tools so that they are front and centre in our purchasing decisions. We support producers in communicating and selling directly to consumers. We support and empower consumers with more insight into what you’re buying and who you’re buying from.

Through Daily Catch we are building trust—trust that the food we put on our tables was grown responsibly, ethically, and sustainably. Through this trust, we are helping to build stronger communities, re-establishing the vital role that our farmers, fishers, and food artisans play in our everyday lives.

At the end of the day, Daily Catch is more than just an e-commerce website; we are more than just a place to buy groceries online; we are a community of communities.

We are a community of food makers who take pride in our craft; makers who are committed to bringing the highest-quality meat, fish, and other products to our tables.

We are a community of consumers who care about where our food comes from; consumers who want to reconnect with our farmers, fishers, and other producers.

We are a community of innovators, committed to building powerful tools that transform food systems and supply chains, enabling producers to get more value from their products while providing consumers with greater transparency into the provenance of their food.

Above all, we are a global community who believes that we can create more vibrant, resilient, and equitable global food systems by charting a different course. We are looking to the future with new and innovative technology applications, and looking to our history to rediscover the roots of our food.

At Daily Catch, we believe that food always tells a story. For a long time that story has been hidden. We are changing that. You can too. Join us as we release the abundance of land and sea, transforming supply chains into relationships, and creating vibrant new food communities as we go. We’re ready to write a new chapter in the food book; come be a part of the story.